Flipkart Launches A Tailored Premium Subscription 'Flipkart Black', Putting Customers In Charge Of Their Digital Experiences And Rewards
Aug 25, 2025
Bengaluru (Karnataka) [India], August 25: Flipkart, India's homegrown e-commerce marketplace, announced the launch of Flipkart Black, a premium subscription program, evolving from the existing VIP subscription program, which offers an impressive suite of shopping and other lifestyle benefits. For a membership of INR 1499 (with an early bird offer of Rs. 990 valid until the first month of launch), this personalized premium subscription program is designed to empower members by putting them in charge of their digital experiences, enabling them to curate their specific choices linked to benefits across shopping, entertainment and travel experiences. By empowering them to choose exactly what they require, the rewards ecosystem is built around the customer and designed to benefit them in a way that suits each shopper's specific needs.
